Creative work without
the middle mydl.

STRATEGY ・ SOCIAL MEDIA ・ PHOTOGRAPHY ・ CONTENT

Hi, I'm Anna — a Perth-based creative partner for businesses that want someone who thinks strategically and still does the work. I bring together social media, content and photography so your brand looks consistent, intentional, and actually connects with the right people.

Get to know me
A young woman with brown hair and earrings sitting on a black lounge chair, smiling and resting her chin on her hand against a plain light gray background.

One creative partner. Strategy and execution, no layers in between.

No Mydl runs on one idea: direct is better. When you work with me, you get one creative partner across strategy and execution, someone who thinks like a marketer and shoots like a photographer.

It's the right fit for brands that move fast, want consistent work, and are done briefing agencies or juggling multiple freelancers with no one owning the bigger picture.

Learn more

How I can help

I help brands create content that actually works. Not just nice visuals, but work with a clear direction behind it, so everything you put out is consistent, intentional, and doing a job.

  • Bringing your brand's visual identity and voice together so everything you put out looks intentional.

  • I handle the strategy, the content, and the consistency so your feed actually reflects the quality of what you do.

  • Brand, product, and lifestyle photography that gives you a visual library you can actually use across every channel.

  • Short-form video, reels, stories, and campaigns — end to end, from concept to final file.

See my past work
Exterior view of a white building with a corrugated metal roof and a sign that reads 'BAYSIDE BAR'. Entry door with glass panels and outdoor seating include chairs and a round table. The sky overhead is clear and blue.
Close-up of a swimming pool with metal handrails on the side, water in the pool, and a white plastic drain cover along the pool edge, with shadows cast on the ground.
Close-up of a white plate with a gold rim containing flatbread and a meat dish topped with a raw egg yolk and herbs, on a gray surface.
Close-up of colourful food and green leaves on a yellow sauce with a plate in the background.
A bedroom with a wooden headboard, white pillows and bedding, a glass-top nightstand, a blue mug, a white notepad, and a pencil.

You're probably a good fit if…

You're running a business that's growing but your marketing feels scattered. You've tried briefing agencies or juggling multiple freelancers, and something always gets lost. You want one person who understands the full picture, and actually does the work.

Currently working with:

Lifestyle & Hospitality Businesses

Small teams with big ambitions

Growing Brands

Sounds like you?
A woman in black pants and a cream blazer is kneeling and adjusting her heel while a camera, phone and camera accessories are placed on the floor nearby.

Building something?
Let’s talk.

I keep my client list deliberately small, it's the only way to do work I'm proud of.
If you think we might be a good fit, get in touch.

What people say

  • “Anna is brilliant at what she does. She's got such a strong grasp of digital design, social media and content creation, but what really stands out is how thoughtful and analytical she is in her approach. She takes the time to really understand the brief, the audience and the bigger picture behind what we're trying to do. She's always across the details and puts real care into everything she works on..."

    — Hannah Q

  • “Anna is a master in digital content strategy and creation. Her social media skills are next level and she has such a keen, creative eye for all things graphic design. Anna is always up for a challenge and pushes the envelope to make real, lasting impacts for clients. It's a joy to work with Anna and I can't recommend her highly enough!”

    — Georgie S

  • "Anna was fantastic to work with. She brought great ideas to the shoot and really knew how to showcase our products in a way that felt natural and on-brand. The whole process was easy and the results speak for themselves."

    — The Tradie Kit